Brand Identity & Art Direction
Bloom Medicinals
Brand redesign and art direction for one of the most recognizable multi-state medical cannabis brands in the United States.
Client
Bloom Medicinals
Year
2020
Location
Boca Raton, Florida
Services
Brand identity · Graphic design · Art direction
The Project
Bloom Medicinals owns and operates medical cannabis businesses across the United States and holds licenses in multiple states, with a footprint growing in both emerging and mature markets.
As the brand expanded, I redesigned its identity and led art direction across the whole system: the logo, color palette and style guide, a rewards program, in-store digital signage, promotional campaigns and apparel.
What I Did
- Brand identity redesign
- Style guide
- Art direction
- Campaign & signage design
The Work
From the Client
“Diego is a powerhouse, an exceptional asset to the design team and our organization at large. He is incredibly sharp, a rigorous thinker, comprehensive in his designs, and an excellent communicator. Diego is a natural bar raiser. In less than a year, Diego's impact has been immeasurable across our entire brand architecture.”